Elevate your brand and drive conversion on Vietnam's leading online news network. SmartAds combines AI, data and a premium publisher ecosystem to help brands expand reach, increase Brand Trust and reach user groups likely to be interested or convert.
SmartAds combines 4 targeting mechanisms: Contextual, Behavioral, Keyword and Retargeting, helping brands reach users by context, behavior, keywords and interaction history.
SmartAds reaches more than 50 million readers on VnExpress plus millions more across a network of leading online newspapers, with content categories such as business, finance, real estate, travel, education and lifestyle.
Formats are integrated into the content flow users are already following, helping ads capture attention without interrupting the experience. According to SmartAds materials, engagement is 53% higher than traditional advertising.
Appears as a natural article in the news feed, automatically adapting to the surrounding structure and context, suited to goals of boosting engagement, traffic and conversion.
Video displayed naturally in the content flow, combined with a title, description and static banner after the video, helping maintain recognition and drive engagement.
Image banners help brands broaden reach and deliver their message to potential customers across the publisher network.
Outstream video that plays automatically within article content or in the right column, suited to raising awareness with motion visuals at scale.
Directly displays the product name, image, price and purchase link, helping increase clicks and support conversion goals.
Premium display advertising, natively integrated on VnExpress.
Turn brand information into content with impact.
Turn sport into a platform that connects brands with communities.
Connect brands with the right communities through sponsorship and events.
An end-to-end solution suite to understand customers and optimize ROI.
Real-time communication measurement.
