MEDIA SOLUTIONS FOR FMCG BRANDS

Customers choose
what they understand.
Be the brand they
discover first.

eClick delivers your products to the right customers across VnExpress and the FPT Online ecosystem, targeted by behavior and context and measuring impact across every stage of the buying journey.

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When growth comes from price,
brands must win at the moment of choice

Chart: share of online shoppers researching products before buying

Urban online shoppers research products online before buying.

Survey cited by the Ministry of Industry and Trade, via VnEconomy 10/2025.
Chart: urban FMCG spending up, volume down

Urban FMCG in Q2/2025: spending up 2% while volume fell 3%. Growth came from price.

Worldpanel by Numerator, via VnEconomy.
Price tag icon - price-sensitive shoppers

Price-sensitive. FMCG value in Q2/2026 grew mainly due to price. Shoppers remain cautious with everyday spending.

NIQ, Market Pulse Vietnam Q2-2026.
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Reach the right buyers in the right context

85+

audience segments, continuously expanding

Location Content Category Gender Device Type Real-Time Weather Media Consumption Habits
Interests & Passions Shopping Behavior Keywords / Search Intent Age Income Level Workplace

For example: a beverage brand can instantly target readers in regions currently experiencing heatwaves.

Source: VnExpress Outstream advertising solution document.

Results from FMCG campaigns
delivered by eClick

MBBank - Rising Enterprises

MBBank

Special page
Rising Enterprises

A long-term communication platform reinforcing MBBank’s image as a partner of Vietnamese businesses on the journey to grow the private SME sector.

1M+ Users
Samsung Galaxy Run 2026

Samsung

Galaxy Run 2026

Building and operating the Galaxy Run 2026, connecting sports, community and the Samsung Health ecosystem.

5,005,000 Registrations
10M+ Impressions
Monrei Saigon

Monrei Saigon

Creative advertising solution

Deploying the creative Bundle Banner solution for Monrei Saigon to maximize interest in and research of the real estate project on news platforms.

9x CTR compared with the standard advertising benchmark.
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