Facebook ads cheaper and more effective than most other forms of advertising, including the popular Adwords.

Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action.

A lot has changed for businesses, too. For example, businesses' websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts.