Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI.

When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics and Social Influencer. Is your company using any of these tools? Which ones do you find to be the most effective?

In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences.

Australian marketing experts say in-person events are a more effective form of content marketing than social media and LinkedIn delivers better results than Facebook, according to a survey released recently.