Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion.

As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at scale.

It’s been said that the best place to hide a dead body is on page three of Google search results…because ain’t no one going there.

Teradata, the big data analytics and marketing applications company, has published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.