• 5 Ways HTML5 Is Changing Mobile Advertising

    Close to five years have passed since the early mobile ad networks emerged with basic banners on mobile screens. Despite numerous attempts at innovation, there are still very few mobile ad unit technologies being used by major networks or agencies. Many have just relied on the same basic banner ads that were used five years ago. Here are the five reasons why HTML5, an open standard, will change mobile advertising the way Flash changed it for the desktop.