• Keep It Simple: 3 Tips for Banner Ad Design

    While there are several factors that go into launching a successful retargeting or display advertising campaign, none is simultaneously so critical and so widely overlooked as banner design. While examining the results of several banner ad A/B tests, three principal takeaways emerged, and they may not be what you think.

  • What is rich media, really?

    Rich media describes digital advertising that deviates from "standard" display advertising in that it is interactive, engaging, or informational or it breaks free of basic, accepted IAB-determined online standards, often taking advantage of broadband connectivity.