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  • INFOGRAPHIC: 25 Social Media Tools Your Brand Should Be Using
    Technology

    When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics and Social Influencer. Is your company using any of these tools? Which ones do you find to be the most effective?

  • 9 Ways to Advertise on LinkedIn
    Advertising

    In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author describes the nine different ways you can advertise on LinkedIn.

  • Marketers, Is Your Data Scalable?
    Trends

    As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at scale.

  • 4 min read 5 Common YouTube Advertising Mistakes
    Tips

    If harnessed correctly, YouTube advertising can become one of the top growth channels for your business. If you’ve just started with it, this is the post for you. Here are five mistakes to avoid when running YouTube advertising.

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