• 9 Ways to Advertise on LinkedIn

    LinkedIn provides an affordable way to get your message out to a targeted audience using many easy-to-use options. Each of LinkedIn's advertising options allows you the flexibility and affordability to reach your target audience, whether you're generating leads, growing your network, recruiting new employees, or growing your company page membership.

    Let’s learn about the nine different advertising options available to you on LinkedIn.

    1. Self-Service PPC Advertising

    This self-service advertising solution allows you to create and place ads on prominent pages and page locations on the LinkedIn.com website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Your Self-Service ads will be displayed prominently at the top of the LinkedIn page as a text ad, and your full ad with an image will appear in the right sidebar.

    2. Content Ads

    Content ads are essentially mini-websites that let you display multiple ad messages in one sidebar widget. They're similar to those rotating billboards you see on freeways that display three different advertisements as the panels turn. You can display up to four advertising messages in different media formats, so you have more than one chance to catch the reader’s eye. For example, you can display your live Twitter feed in one tab, YouTube videos in another, and custom content in the last one. You can mix and match content to make highly interactive ads by offering white papers, podcasts, flash or image banners, or custom videos. Content ads are a great way to reach many different audiences with just one ad.

    3. SlideShare Content Ads

    Presentations are an excellent way to engage LinkedIn members. With LinkedIn's SlideShare, a social media website where you can post PowerPoint presentations, infographics, documents, and articles, you can post content on the SlideShare site and post the same content within your LinkedIn profile under your Summary or within each job posted in the Experience section. With SlideShare Content Ads, you can now promote your content in sponsored updates so you can share your best content with a target audience that's looking for professional insights.

    4. Sponsored InMail

    Sponsored InMail lets you use LinkedIn InMail to deliver highly relevant messages to targeted audience segments. Sponsored InMail messages are different from the standard InMail message: The sole purpose of an InMail message is to establish contact with a person, so you don’t want to include a marketing message when you send them an InMail message